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It all started some time around 2006 in Warsaw – at the time making hip bags and eyeing fixed gear accessories made across the ocean. Soon after I started making framepads for friends and their friends, later cycling caps and pedalstraps. Cheesy first launched as a cycling line of Royal with Cheese to soon later become a thing on its own.
During those years quite a lot happened: a cycling kit, series of posters, different collabs with female graphic designers and tattoo artists. A blog interviewing WTNB riders came to live. Moved to Sweden and later to Denmark. Scaled up and scaled down. Always being kinda cheesy.
Nowadays Cheesy is taking it slow at a small studio at Amager in Copenhagen.